I used to share an office with a young woman of Indian descent who came to the United States for her college education. As office mates often do, we spoke about our personal lives and conversation often turned to dating. She shared with me that at the age of 25 years old, in her culture, she was considered an old maid. She also spent hours yes, on company time perusing online dating sites searching for the perfect Indian man. I found it surprising that this utterly, Americanized woman was so determine to meet and marry a man when she was so capable and independent. She also told me that an arranged marriage was not out of the question. While this seems like my idea of a nightmare, this ancient Indian tradition occurs every day in India.
It’s Saturday night in Center City. At the Nodding Head brewpub on Sansom Street, three male friends in their 20s are looking for women. As the first round arrives, so do the ladies. A quick introduction reveals that a potential pair share the same profession, and the group of seven settles into a cushioned red booth. This is no impromptu meeting. They’re participating in the recently reinvented social experiment known as organized group dating, billed as a low-key way to meet friends and lovers through informal gatherings.
The drill: Six to eight single men and women go out for a few hours to find a mate in the crowd. They may hit a bar, pick pumpkins, or play laser tag – all in the name of finding love with minimal stress and more authenticity. Blind dates can be scary and awkward.
Online Dating Site Ignighter Rebrands To StepOut; 4M Users, Monetization Streams
Anandan’s interest in the company is in his capacity as an angel investor; he is also the head of Google India. Ignighter is using the funds to invest further in India as a market and is looking to set up a centre here. It has been available to Indian users since April and has 2 million registered users from India. Our goal is to better serve our customers so we’d like to get as close to them as possible.
The company will hire a GM to head its India operations, and will shortly follow with a development team.
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Ignighter – From NYC to TechStars
Founded in , Ignighter is a group dating site that fits into the niche between matrimonial sites and social networking, offering young Internet users an online platform for organizing informal meets in the real world, where they can decide whom to date. With the number of registered users from Asia rising fast it is adding Indian users on average on a daily basis , the company decided to shift its focus from USA to Asia.
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DEUTSCHLAND RUNDFUNK – Sep 29 – Ignighter, a group online dating site, started as a Facebook app. Adam Sachs and his two friends.
But the site quickly attracted the most traffic from India and other Asian countries, where one-on-one dates are still not the norm and young people going out in coed groups is more widely accepted. Ignighter has now turned its focus to India and recently set up an office there. The site is positioning itself in the middle ground between social networking and matrimonial sites where users, their parents or other relatives log on specifically to search for a future spouse.
India Knowledge Wharton: You recently made your first trip to India. What were your impressions? Adam Sachs: It was unbelievable. Our company has been operating in India from New York City, but our user base has been [concentrated] in India for about a year. But none of us had been there. Immediately, the sights, smells and sounds just hit you.
Can you tell us a little bit about the site?
Spurned in US,group dating site a hit in India
Some would call it an unintended consequence. Others would call it entering a global market. Most people would probably just call it dumb luck. The idea was to make online dating “safer, less awkward, and more fun. After a year of modest success in the States, the founders noticed a puzzling trend that has completely reshaped the company’s business strategy: The company was becoming incredibly popular in India, where Western-style dating remains somewhat taboo.
Ignighter, which organizes friends to go out in groups, solves a problem in the traditional culture.
Ignighter had invented the concept of “group dating” which they believed was safer, less awkward and more fun. At the time, I knew nothing.
Twoo or Twoo. Users create profiles, upload pictures and chat with other users. The website and app is available in 38 languages and counted million users in countries in December Twoo features matchmaking algorithms that connect users to others based on location and interests. A paid subscription gives the user access to more features such as browsing invisibly and seeing who likes the user or who read the user’s messages.
Their company Massive Media previously founded Netlog. In August TechCrunch reported accusations of Twoo forwarding invitations to its users’ email contacts using spamming methods. In , Twoo acquired Stepout , a dating site that had become very popular in India, having been founded in in the US as “Ignighter”, focused on group dates.
Group Dating Site Ignighter Gets New Features, Needs More Users
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Group dating site Ignighter has raised $3 million in Series A funding from a group of high profile investors including Indian angels Rajan.
In , three young guys in Manhattan started Ignighter. By the end of , Ignighter. Then, in April , while checking statistics about visitors, Osit, who is in charge of marketing, noticed there was a lot of traffic from Singapore, Malaysia, India and South Korea. Sachs recalls: “We didn’t pay any attention to it at first. Next month, Ignighter will open an office in India. As funding heats up for Web start-ups in general, some investors have taken notice of Ignighter and its potential in India.
Forty per cent of its investors are based in India, including Rajan Anandan, Google’s top executive in India. Page : 1 2 Single Page Format. Tags: Ignighter. Firefox comes to India with new vision. They do not represent the views or opinions of The Indian Express Group or its staff. Comments are automatically posted live; however, indianexpress. We also reserve the right not to publish comments that are abusive, obscene, inflammatory, derogatory or defamatory.
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Group dating with Ignighter Facebook app
In ,three young guys in Manhattan started Ignighter. By the end of ,Ignighter. Then,in April ,while checking statistics about visitors,Osit,who is in charge of marketing,noticed there was a lot of traffic from Singapore,Malaysia,India and South Korea. Next month,Ignighter will open an office in India. As funding heats up for Web start-ups in general,some investors have taken notice of Ignighter and its potential in India. Osit suspects Indians read about the service on blogs like Mashable and TechCrunch.
We’re moving more of our social lives online and updating these sites at the speed of technology, but what about our romantic lives? Do we update our partner-seeking strategy as often as our cell phones? As online dating becomes increasingly common, the ways people are meeting via the Internet are becoming more diverse. She told FoxNews. The niche sites that are popping up now are much more exciting because they’re giving you access to a much more select group of people.
With the addition of creative themes, the latest in mobile technology and novel payment plans, these new dating sites are challenging the domination of the big three: Match. These sites rely on their marketing and vast user bases to lure in flummoxed potential daters. However, it turns out jumping into such a gigantic pool of singles isn’t the personalized experience some users crave. To capture the niche user, these sites are thinking differently about how to connect their users with a date or a group of dates.
Company: HowAboutWe Stats : , dates posted.